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MWrito - Learning APP

Mobile based e-learning platform

About Company

Writo Education Private Limited is a content services platform. They have large team of students for creating Video and Text Solutions for every subject for other organizations.

Product Details

They want to create their own education platform, so that they can step in the edutech sector with there already existing content

Deliverables

  • App UI Design

  • UI in both dark/light mode

  • Convert the mock-up into a vector based logo

  • Create a style guide for the brand

Discovery Phase

In this phase me and the employers themselves discussed the main problems faced by students in the time of pandemic, and how they were not able to follow up with their school curriculum in the online mode. These were some of the key points of the discussions over several meets

Problems and goals

  • To be able to learn anytime, anywhere

  • Test of concepts to retain them better

  • To be able to communicate doubts easily

  • To be able to track yourself better

Key metrics

  • Ease of asking a doubt

  • Ease of attending a course

  • Personalized Statistics

  • Testing of the concepts

Solutions

  • Give users their data back with stats

  • Provide a 24 X 7 Chat support for doubts

  • Pre-recorded video content for easy revision

Challenges

  • Working to very little user data

  • Keeping the app professional yet friendly

  • Working within the development constraints

Logo Design

The logo design was based on a mock-up of two foundation style pens joined together but a curve. This mock-up was already present with the employers and I was supposed to convert the same into a vector based logo.

Logo Design Process

Final Logos with several variants

Style Guide

Colors

Primary theme is set to dark colors so that long hours of usage is less eye-hurting, but a light theme has also been built so that users are able to navigate better in a well lit surroundings.

Some gradients were also used repeatedly through out the application for visual enhancement purposes, those are displayed in the final design at the bottom.

Typography

Poppins was chosen as the font of choice because of its clean, professional and the same time a friendly feel.

It was the perfect fit as per the desired requirements of the application.

Poppins is a free font with a lot of variants available out of the box which made it an even better choice considering the visual hierarchy that can be created with it.

A single font was enough to create the needed hierarchy in the user interface, so to keep the style guide easy to reuse and reproduce other products with, I decided to go with just Poppins.

Design Process

The design process of this app included:

  • UX research

  • User Flows

  • Wireframes

  • Final Design

The major thing that I like to keep a note of in each of my projects is organization, I organized the file structure on Figma as shown in the image. This makes my workflow much smoother and also the handover process becomes a lot less clumsy when the client gets to see each section individually

UX Research

  • Users feel overwhelmed by the cluttered interfaces and excessive features in other apps.

  • There is a strong preference for a clean and straightforward design focused on knowledge acquisition.

  • Users value the ability to ask questions or clear doubts instantly without navigating through complex workflows.

  • Simplicity and ease of use are key priorities for users when interacting with the app.

Userflows

Userflows helps us to realize all the possible directions a user can take in a an app. It becomes important to take into account each and every thing that the user can click so that the user doesn’t get lost in the app and gets frustrated by it.

Full view of user flow

Detailed left side of user flow

Detailed Right side of user flow

Wireframes

The  wireframing was done inside figma itself, so that maximum components can be later used in the high fidelity designs with a little changes.

Wireframing in figma itself also gave the advantage of quick and easy iterations, that were done multiple times in the course of this project.

The employers were kind enough to provide a rough hand-drawn sketch of the doubts section of the app, which was later iterated many times to reach the final outcome.

Overview of wireframing done in figma

Live Prototype

🖐 Tap on any of the prototypes below to interact with them

Light Mode

Dark Mode

Misc. screens

These are the sections of the app that you might have missed in the prototypes above

Onboarding flow

Testing interface

Mockups

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